To understand how *Encanto* performed compared to other Disney animated films released during the COVID-19 pandemic, it is necessary to look at three specific categories: box office revenue, streaming impact, and cultural/critical reception.
During the height of the pandemic (2020–2022), Disney released several films under different distribution models: **Direct-to-Disney+** (*Soul, Luca, Turning Red*), **Premier Access/Hybrid** (*Raya and the Last Dragon*), and **Exclusive Theatrical Window** (*Encanto, Strange World*).
### 1. Box Office Performance
*Encanto* (released November 2021) was the most successful Disney animated theatrical release of the pandemic era up to that point, though its numbers were still modest compared to pre-pandemic hits like *Frozen II*.
* **Encanto:** It earned approximately **$96 million domestically** and roughly **$256 million worldwide**. While these numbers would have been considered disappointing in 2019, in late 2021 they represented a significant recovery for the animation sector.
* **Raya and the Last Dragon (March 2021):** Released when many theaters were still closed and simultaneously available on Disney+ for a $30 "Premier Access" fee, it earned about **$54 million domestically** and **$130 million worldwide**. *Encanto* nearly doubled these figures.
* **Strange World (November 2022):** Despite being released later when the box office had further recovered, it performed significantly worse than *Encanto*, earning only about **$73 million worldwide** and becoming a financial "bomb" for the studio.
* **The Streaming-Only Trio:** *Soul, Luca,* and *Turning Red* had negligible box office returns because they were released directly to Disney+ in the U.S. (though they had limited theatrical runs in some international markets).
### 2. Streaming Dominance and the "Second Opening"
While *Encanto* had a respectable theatrical run, its performance was unique because it achieved "phenomenon" status only after it landed on Disney+ on December 24, 2021 (30 days after its theatrical release).
* **Nielsen Ratings:** Once it hit streaming, *Encanto* dominated the Nielsen streaming charts for weeks, often clocking over a billion minutes watched per week.
* **Comparison to Luca/Soul:** While *Soul* and *Luca* were also massive hits on the platform, *Encanto* benefited from the "theatrical-to-streaming" pipeline. The theatrical window built prestige and awareness, which then exploded when the film became "free" to subscribers for the holidays.
### 3. Cultural Impact and Music Performance
*Encanto* outperformed every other pandemic-era Disney film in terms of cultural footprint, driven almost entirely by its soundtrack.
* **The Billboard Charts:** The *Encanto* soundtrack, written by Lin-Manuel Miranda, reached **#1 on the Billboard 200**. The song "We Don't Talk About Bruno" reached **#1 on the Billboard Hot 100**, a feat no Disney song had achieved since "A Whole New World" in 1993 (surpassing even "Let It Go" from *Frozen*).
* **Raya, Soul, and Luca:** While *Soul* won the Oscar for Best Original Score, none of the other pandemic-era films produced a "hit" song or had a comparable impact on popular music or social media (TikTok/Instagram Reels).
### 4. Awards and Critical Recognition
*Encanto* maintained Disney’s streak of critical success during the pandemic, effectively competing with its internal peers.
* **Academy Awards:** *Encanto* won the **Oscar for Best Animated Feature**. It beat out its Disney/Pixar sibling *Luca* and the critically acclaimed *Raya and the Last Dragon*.
* **Critical Scores:** It held a high Rotten Tomatoes score (around 90-91%), which was on par with *Soul* and *Turning Red*, and slightly higher than *Raya and the Last Dragon*.
### Summary
Compared to its pandemic-era peers, *Encanto* was the **clear standout winner**.
* It outperformed *Raya and the Last Dragon* and *Strange World* at the **box office**.
* It matched or exceeded the **streaming viewership** of *Soul* and *Luca*.
* It achieved a level of **musical and cultural saturation** that no other Disney film (animated or live-action) reached during the 2020–2022 period.