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In Billy Wilder’s Sunset Boulevard (1950), the main character is Joe Gillis (played by William Holden), a cynical, down-on-his-luck screenwriter. His primary goal evolves from simple financial survival to a desperate attempt at reclaiming his moral and professional independence.
Joe’s overarching goal is to achieve success and financial stability as a screenwriter in Hollywood.
Joe faces a combination of external financial pressures, interpersonal manipulation, and internal moral decay.
Joe’s most immediate obstacle is the repo men. He is literally being chased through the streets of Hollywood when he pulls into Norma’s driveway to hide his car. This financial ruin is fueled by the indifference of the Hollywood studio system. Producers at Paramount (like Sheldrake) and script readers (like Betty) reject his work as "trite" or "rehashed," leaving him with no legitimate income.
Norma herself is the most significant obstacle to Joe's freedom. She does not just hire him; she imprisons him through:
Norma’s butler, Max, acts as a subtle but firm obstacle. As her former director and first husband, Max spends his life maintaining the illusion that Norma is still a star by writing fake fan mail and shielding her from reality. Max encourages Joe to stay and play along with the fantasy to protect Norma’s fragile psyche, which makes it harder for Joe to leave without feeling like he is destroying a "child."
Joe is often his own worst enemy. His moral apathy allows him to become a "gigolo" for the sake of a swimming pool and caviar. He recognizes early on that the situation is "creepy," but his desire for an easy life prevents him from walking away until it is too late. By the time he regains his self-respect, he has become so deeply entwined in Norma’s madness that she sees his departure as a betrayal worthy of death.
The ultimate obstacle to Joe’s goal of starting over with Betty is Norma’s violent instability. When Joe finally packs his bags and tells Norma the brutal truth—that her career is over and the fans have forgotten her—she shoots him three times, ensuring that he never achieves his goal of escaping the "Sunset Boulevard" trap alive.
The summary accurately describes the plot but omits the framing device that Joe is narrating the story posthumously from the pool. While not a 'goal', this context frames the futility of his goals from the opening scene.
In Sunset Boulevard (1950), the main character, Joe Gillis (William Holden), initially aims for financial survival to avoid returning to a newspaper job in Dayton, Ohio. His goal shifts to maintaining a comfortable life as a 'kept man' editing Norma Desmond's Salomé script, and finally to reclaiming his integrity by escaping Norma to be with Betty Schaefer. His obstacles include aggressive repo men, the rejection of the studio system (personified by Sheldrake and Betty), Norma's manipulative and suicidal possessiveness, the enabling behavior of her butler Max (her first husband), and his own moral compromise. He is ultimately killed by Norma, who shoots him three times as he attempts to leave.