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At the time of the release of Rebecca in 1940, the most famous actor in the cast was Laurence Olivier, who played the brooding widower Maxim de Winter.
While Joan Fontaine (who played the second Mrs. de Winter) became a major star because of this film, she was relatively unknown and considered a "risky" choice by producer David O. Selznick at the time of casting. Olivier, by contrast, was already an established international star of both stage and screen.
Olivier arrived at Rebecca fresh off the massive success of "Wuthering Heights" (1939). His portrayal of Heathcliff in that film had earned him an Academy Award nomination for Best Actor and cemented his reputation as the premier romantic and dramatic lead of the era. By 1940, he was considered the quintessential "tortured hero" of cinema and the most respected Shakespearean actor of his generation.
Before and shortly after Rebecca, Olivier starred in several landmark films that defined his career:
While the film Rebecca is often remembered for Joan Fontaine’s vulnerability and Judith Anderson’s chilling performance as Mrs. Danvers, it was Laurence Olivier’s "star power" that headlined the posters and drew audiences to the theater in 1940.
Olivier was reportedly cold to Fontaine during filming because he had wanted his partner, Vivien Leigh, to be cast in the lead role. This tension actually helped Fontaine's performance as the nervous, intimidated character.
Producer David O. Selznick conducted a massive, highly publicized search for the lead actress, testing over 20 actresses (including Anne Baxter and Margaret Sullavan), which contributed to the film's hype despite Fontaine's 'unknown' status.
At the time of the release of Rebecca (1940), the most famous actor in the cast was Laurence Olivier. He was an established star of the British stage and had recently achieved international film stardom with his Oscar-nominated performance as Heathcliff in Wuthering Heights (1939). Olivier received top billing in Rebecca, followed by Joan Fontaine, who was a relative newcomer at the time. Other notable films in Olivier's career include Pride and Prejudice (1940), That Hamilton Woman (1941), Henry V (1944), Hamlet (1948) — for which he became the first person to win an acting Oscar for a film he also directed — Spartacus (1960), and Marathon Man (1976).