The 1963 short documentary **"Hello Cubans"** (*Salut les Cubains*) by Agnès Varda was produced and distributed under a model unique to French independent cinema of the 1960s. Because it is a 30-minute short film (a "photo-montage"), it did not have a traditional standalone "box office" gross or a massive production budget.
Instead, its financial story is a breakdown of artisanal production, "curtain-raiser" distribution, and long-tail revenue through Varda’s own company, **Ciné-Tamaris**.
### 1. The Budget: Artisanal & Subsidized
There is no officially recorded "dollar amount" for the budget of *Hello Cubans* because the film was produced as an "artisanal" project. However, we can break down its cost structure:
* **Production Method:** Varda traveled to Cuba alone with a **Leica camera and a tripod**. She did not use a film crew or expensive movie cameras on location. The "filming" was essentially the cost of film stock and travel.
* **Financing:** Varda was invited to the island by the **ICAIC** (Cuban Institute of Cinematographic Art and Industry). It is widely documented that the ICAIC covered local expenses and logistics for socialist-sympathetic French filmmakers at the time.
* **Post-Production:** The primary cost was the six months Varda spent in Paris developing **1,500 photographs** from 4,000 negatives and editing them on a "banc-titre" (animation stand).
* **The "Prime à la Qualité":** In the 1960s, the French CNC (National Center for Cinema) awarded cash bonuses called *primes à la qualité* to high-quality short films. Given that *Hello Cubans* won the **Bronze Medal at Venice** and the **Silver Dove at Leipzig** (1964), it likely qualified for these state subsidies, which often covered the entirety of a short film's production costs.
### 2. Box Office Performance: The "Curtain-Raiser" Model
In 1963–1964, short films were not sold as solo tickets. They were packaged as "shorts" before a feature film.
* **Initial Release:** *Hello Cubans* premiered on May 2, 1964, as the opening short for the feature film **"La Dérive"** (directed by Paula Delsol).
* **Paris Entries:** Records from the time show that *La Dérive* (and thus *Hello Cubans*) registered **19,518 box office entries** in its first three weeks across three Parisian cinemas.
* **Comparison:** To put this in perspective, this was a respectable "art-house" turnout. For comparison, Jean-Luc Godard's *Bande à part* (released the same year) registered about **39,410 entries** in five weeks—double the audience of Varda’s program, but with a much higher marketing budget and a major star (Anna Karina).
### 3. "After" Revenue: Long-Tail Breakdown
The film made significantly more money "after" its theatrical run through Varda’s savvy management of her own rights.
* **Ciné-Tamaris Distribution:** Varda eventually bought back the rights from the original producer (Société Nouvelle Pathé-Cinéma). Her company, Ciné-Tamaris, has managed all licensing since the 1970s.
* **Television & Institutional Sales:** The film is a staple for educational institutions and television retrospectives (such as ARTE in Europe), which pay license fees ranging from **$1,000 to $5,000 per broadcast/term**.
* **The Criterion Collection:** The most significant modern revenue comes from the **"The Complete Films of Agnès Varda"** box set. While Criterion does not release individual sales per short, this set is a consistent "evergreen" seller. Licensing fees for a single short to be included in such a high-end collection typically range from **$10,000 to $25,000** for a multi-year term, plus royalties.
* **Restoration (2014):** In 2014, the film underwent a **2K restoration**. This was funded in part by the CNC and various foundations (including the World Cinema Foundation), essentially "re-capitalizing" the film for modern digital distribution on platforms like **MUBI** and **The Criterion Channel**.
### Summary Comparison
| Category | Detail | Comparison/Context |
| :--- | :--- | :--- |
| **Budget** | Low/Artisanal (Travel + Film Stock) | Fraction of a feature; likely covered by CNC subsidies. |
| **Box Office** | ~19,500 entries (Paris, 1964) | Shared with *La Dérive*; roughly 50% of a Godard film's audience. |
| **Post-1964** | TV Licensing, DVD, Criterion Set | Thousands of dollars in recurring "evergreen" revenue. |
| **Profitability** | **High** | Because the initial "sunk cost" was so low (mostly Varda's labor), the film has been profitable for decades. |