#M ANNOTATED LLM RESPONSE
The film Crazy Rich Asians (2018) was a massive financial success, characterized by its high "legs" (low week-to-week box office drops) and a very high return on investment relative to its modest production cost.
1. The Budget
- Production Budget: $30 million.
- Marketing (P&A): An estimated $72.18 million was spent on prints and advertising. Notably, the studio spent more than double the film's production cost to market it, reflecting a major bet on its cultural and commercial impact.
2. Box Office Performance
The film grossed nearly eight times its production budget during its theatrical run.
- Domestic (North America): $174,532,921 (73% of total)
- International: $64,500,000 (27% of total)
- Worldwide Total: $239,032,921
Key Highlights:
- Opening Weekend: It debuted with a $26.5 million three-day weekend (reaching $34 million over its five-day opening).
- Sustainability: It had an incredibly small second-week drop of only 6%, a rarity for modern blockbusters, indicating powerful word-of-mouth.
- Records: It became the highest-grossing romantic comedy of the 2010s.
3. "After Box Office" (Ancillary) Breakdown
Following its theatrical run, the film continued to generate significant revenue through home media and licensing.
- Physical Home Video Sales (Domestic Only): According to The Numbers, the film earned roughly $16.1 million from DVD and Blu-ray sales within its first few months of release (approx. $6.4M from DVD and $9.7M from Blu-ray).
- Digital & Rentals: The film was a top performer on digital platforms, frequently ranking #1 on Redbox and digital rental charts (On Demand/VOD) for several weeks in late 2018.
- TV and Streaming Licensing: While specific contract figures for television rights (HBO, etc.) are rarely public, industry analysts factor these into the final profit.
4. Overall Profitability
Deadline Hollywood conducted a detailed financial "tournament" analysis of the film’s total earnings versus its costs. They calculated a Net Profit of $120.8 million.
| Category |
Amount (Approx.) |
| Total Revenue (Theatrical + Ancillaries) |
~$240M+ |
| Total Expenses (Production + P&A + Talent/Interest) |
~$120M |
| Final Net Profit |
$120.8 million |
Comparison to Budget
- ROI (Gross): The worldwide box office alone was 7.96x the production budget.
- Profit Margin: Even after accounting for the massive $72M marketing campaign and the share of ticket sales kept by theaters, the film cleared its production budget four times over in pure net profit.
- Strategic Success: The film's producers famously turned down a "gigantic" seven-figure-minimum payday from Netflix to release the film theatrically with Warner Bros. This decision was validated by the film's massive $120M+ net profit and its status as a cultural phenomenon.
#F CORRECTION FEED (CLICK TO SEARCH)
[1] The film was widely cited as a massive success with exceptional legs.
[2] The production budget was widely reported as $30 million.
[3] Deadline Hollywood reported the P&A spend as $72.18 million.
[4] Domestic gross was $174,532,921.
[5] International gross was $64,500,000.
[6] Worldwide gross was $239,032,921.
[7] The film opened to $26.5M (3-day) and $34M (5-day) over the Wednesday launch.
[8] The second-weekend drop was approximately 6%, a historically low figure.
[9] It surpassed other films to become the highest-grossing romantic comedy of the 2010s.
[10] The Numbers reports $16,078,327 in total domestic video sales ($6.4M DVD, $9.7M Blu-ray).
[11] The film topped Redbox disc and digital charts in late 2018.
[12] Deadline's 2018 tournament calculated a net profit of $120.8 million.
[13] Deadline estimated total studio revenue (theatrical rentals + ancillaries) at approximately $241.8 million.
[14] Deadline estimated total costs (production, P&A, participations, etc.) at approximately $121 million.
[15] $239M worldwide gross divided by $30M budget is 7.96.
[16] $120.8M profit is roughly 4 times the $30M production budget.
[17] Producers turned down a Netflix deal that included seven-figure minimum payouts for stakeholders.
#C RELATED QUERIES
#01 How did the sequel to Crazy Rich Asians perform financially?
#02 What were the specific terms of the Netflix deal turned down by Crazy Rich Asians producers?
#03 Compare Crazy Rich Asians box office to other 2018 rom-coms.
The film *Crazy Rich Asians* (2018) was a massive financial success, characterized by its high "legs" (low week-to-week box office drops) and a very high return on investment relative to its modest production cost.
### **1. The Budget**
* **Production Budget:** **$30 million**.
* **Marketing (P&A):** An estimated **$72.18 million** was spent on prints and advertising. Notably, the studio spent more than double the film's production cost to market it, reflecting a major bet on its cultural and commercial impact.
### **2. Box Office Performance**
The film grossed nearly eight times its production budget during its theatrical run.
* **Domestic (North America):** $174,532,921 (73% of total)
* **International:** $64,500,000 (27% of total)
* **Worldwide Total:** **$239,032,921**
**Key Highlights:**
* **Opening Weekend:** It debuted with a $26.5 million three-day weekend (reaching $34 million over its five-day opening).
* **Sustainability:** It had an incredibly small second-week drop of only 6%, a rarity for modern blockbusters, indicating powerful word-of-mouth.
* **Records:** It became the highest-grossing romantic comedy of the 2010s.
### **3. "After Box Office" (Ancillary) Breakdown**
Following its theatrical run, the film continued to generate significant revenue through home media and licensing.
* **Physical Home Video Sales (Domestic Only):** According to *The Numbers*, the film earned roughly **$16.1 million** from DVD and Blu-ray sales within its first few months of release (approx. $6.4M from DVD and $9.7M from Blu-ray).
* **Digital & Rentals:** The film was a top performer on digital platforms, frequently ranking #1 on Redbox and digital rental charts (On Demand/VOD) for several weeks in late 2018.
* **TV and Streaming Licensing:** While specific contract figures for television rights (HBO, etc.) are rarely public, industry analysts factor these into the final profit.
### **4. Overall Profitability**
*Deadline Hollywood* conducted a detailed financial "tournament" analysis of the film’s total earnings versus its costs. They calculated a **Net Profit of $120.8 million**.
| Category | Amount (Approx.) |
| :--- | :--- |
| **Total Revenue** (Theatrical + Ancillaries) | ~$240M+ |
| **Total Expenses** (Production + P&A + Talent/Interest) | ~$120M |
| **Final Net Profit** | **$120.8 million** |
### **Comparison to Budget**
* **ROI (Gross):** The worldwide box office alone was **7.96x** the production budget.
* **Profit Margin:** Even after accounting for the massive $72M marketing campaign and the share of ticket sales kept by theaters, the film cleared its production budget four times over in pure net profit.
* **Strategic Success:** The film's producers famously turned down a "gigantic" seven-figure-minimum payday from Netflix to release the film theatrically with Warner Bros. This decision was validated by the film's massive $120M+ net profit and its status as a cultural phenomenon.