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The Polish film The Lure (2015), original title Córki dancingu, is a cult horror-musical that had a modest theatrical run but gained significant financial life through high-profile home media and streaming deals.
The estimated production budget for The Lure was approximately $1.3 million USD (roughly 5 million Polish Złoty at 2015 exchange rates).
The film's theatrical revenue was far below its production costs, totaling roughly $300,000 - $310,000 worldwide. The breakdown is as follows:
While the theatrical numbers were low, the film's success at the Sundance Film Festival (Special Jury Prize for Unique Vision and Design) made it highly valuable for secondary markets.
| Metric | Amount |
|---|---|
| Total Production Budget | ~$1,300,000 |
| Total Global Box Office | ~$306,000 |
| Box Office vs. Budget | -76% deficit |
Conclusion: Strictly looking at theatrical numbers, The Lure was a loss-maker. However, in the context of Polish independent cinema, the film is considered a major success. Public grants (PISF) meant the producers did not need to recoup the full $1.3 million from tickets alone. Its status as a Criterion-selected title and its continued streaming presence likely allowed the production companies to eventually break even or turn a small profit through international licensing and high-end physical media sales.
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The film The Lure (2015) had a production budget of 5.8 million PLN (approx. $1.5 million USD). It grossed approximately $306,000 worldwide at the box office, including $101,657 in North America (Janus Films) and an estimated $198,000 (752,000 PLN) from 41,776 admissions in Poland. While the film incurred a significant theatrical deficit (~79%), it is considered a financial success due to public subsidies (PISF covered ~2.5m PLN) and lucrative ancillary deals, including a prestigious Criterion Collection release (Spine #896) and licensing to HBO and Netflix.